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The 10 details that make property photos look expensive

The difference between an ordinary listing and a high-end image is rarely the camera. It is usually ten small decisions nobody notices when they are right.

The 10 details that make property photos look expensive, PLANTA27° Journal
A practical read

The difference between an ordinary listing and a high-end image is rarely the camera. It is usually ten small decisions nobody notices when they are right.

01Composition makes the space believable

02Light and colour create consistency

03Ten details to check

01

Composition makes the space believable

An extreme wide-angle may make a bedroom look larger for three seconds. It also bends the edges and disappoints at the viewing. We keep verticals straight, proportions believable and connections between rooms visible.

  • Straight verticals
  • Natural proportions
  • Clear focal point
  • Visible room relationships
02

Light and colour create consistency

Warm light can be beautiful; orange walls usually are not. We balance daylight and interiors so plaster, timber and travertine still look like the materials the buyer will actually meet.

Expensive-looking photography is usually controlled and believable, not dramatic for its own sake.
Real estate creative work by PLANTA27°
Property, identity and experience should tell the same story.
03

Ten details to check

Steam the bed. Turn the chair. Hide the cable. Clean the mirror. Lower the blind two centimetres. None sounds creative, but together they give the architecture space to feel deliberate.

  • Steam bedding and textiles
  • Align chairs and cushions
  • Clean windows and mirrors
  • Hide cables and remotes
  • Remove colour-clashing packaging
  • Level artwork and lamps
  • Control reflections
  • Keep vertical lines straight
  • Use consistent white balance
  • Retouch distractions, not the property

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