Casa Llum
An image-led campaign concept for a Barcelona penthouse shaped by natural light, warm materials and city views.
Photography · Film · Campaign
Creative direction by PLANTA27°01 / 06
Project overview
An image-led campaign concept for a Barcelona penthouse shaped by natural light, warm materials and city views.
The starting point
The value of this home is felt over time. The identity and campaign follow the light as it moves through the rooms.
The strongest quality of the home was not one isolated room, but the way daylight travelled through it. The campaign needed to make that atmosphere visible while still explaining the layout clearly.
Design-aware city buyers who value natural light, considered interiors and an outdoor connection more than decorative ideas of luxury.
01A name and identity
Brand
A name and identity
with one clear idea.
casa llum
A home shaped by light.Light is treated as a material, shaping the typography, image rhythm and reveal.
02
Capture
One home. Four hours of light.
The shoot is divided into precise light windows. Morning frames establish calm and proportion; afternoon photography gives the living spaces warmth; the final film connects those moments into one day. Styling remains minimal so the home feels inhabited, never staged for a catalogue.
03
Motion
A day told through shadow, warmth and movement.
The shoot is divided into precise light windows. Morning frames establish calm and proportion; afternoon photography gives the living spaces warmth; the final film connects those moments into one day. Styling remains minimal so the home feels inhabited, never staged for a catalogue.
04From first feeling
Digital
From first feeling
to informed enquiry.
casa llum
A home shaped by light.Explore the property ↗- 01
Feel the light
- 02
Follow the spaces
- 03
Plan a viewing
Rather than presenting every room with equal weight, the digital story follows the buyer’s experience: arrival, main living space, transition to terrace, quieter private rooms and practical detail. Short vertical edits turn the same visual system into useful campaign content.
05One identity,
Launch
One identity,
ready to go live.
Campaign / 01Casa Llum
Barcelona
The launch opens with a small sequence of light-led details before revealing the full home. Follow-up posts focus on orientation, spatial flow and individual materials, giving the sales team specific stories to use across social, email and viewings.
The PLANTA27° launch system
Five services.
One direction.
01BrandCreative direction
02CaptureInterior photography
03MotionArchitecture photography
04DigitalProperty film
05LaunchVertical campaign edits
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