casasola
Homes for thesun-minded.
A complete identity and digital home for a selective real estate brand spanning Barcelona, Costa Brava and Empordà.
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Project overview
A selective property brand built around feeling, place and a distinctly sun-minded point of view.
01 · The opportunityA point of view, not just square metres
Real estate that
feels selected,
not listed.
Casa Sola was created for homes that do not belong between hundreds of near-identical listings. The brief was to build a boutique real estate brand with enough personality to attract design-aware buyers, and enough clarity to earn a seller’s trust.
PLANTA27° brought positioning, verbal identity, visual identity and the complete digital journey into one system. Every decision returns to a single idea: a home is chosen by feeling before it is compared by facts.
02 · The identityWarmth with an edge
casasola
A direct, familiar name made distinctive through contrast: a confident grotesk for casa, an expressive editorial serif for sola.
Clear enough for property facts.Expressive enough to create desire.
Warm cream#F2EADBTerracotta#BD563BNight olive#1D2118Sun acid#DFEF67
Warm, never rustic.
Mediterranean colour without the familiar holiday-home clichés.
Editorial, still useful.
Expressive layouts lead into precise facts when a buyer needs them.
Selective, not exclusive.
A confident voice that feels personal rather than distant or corporate.
03 · The point of viewOne brand. Three ways to live.
Three places.
Three rhythms.
The collection gives each region its own atmosphere while keeping one recognisable Casa Sola voice. City, coast and country are not categories, they are different versions of a sun-minded life.
04 · The digital experienceAtmosphere first. Detail exactly when needed.
A website made
to wander.
The homepage establishes the point of view before presenting the collection. Large editorial gestures create desire; clear property pages then provide the facts, story and direct route to enquire.
- 01Feel
Establish the world before asking the visitor to browse.
- 02Explore
Move naturally between city, coast and country homes.
- 03Understand
Bring story, specifications and imagery into one rhythm.
- 04Enquire
Make the next step direct, personal and uncomplicated.
05 · The launch systemOne identity across every first impression
Built to make every
home feel singular.
The system can flex from agency-level brand communication to an individual property campaign without losing recognition.
Move where
the light
leads.
casasola
La Terra · EmpordàSpace
Space
to live
lightly.
casasola
La Terra
A terracotta retreat among ancient olive trees.
Empordà · €1.680.000Delivered by PLANTA27°
01Positioning & creative idea
02Naming & verbal identity
03Visual identity system
04Responsive brand website
05Residence page system
06Launch content templates