Rural hospitality · CataloniaConcept identity by PLANTA27° · 2026
MASA
A slower kind of stay.
45 minutes from Barcelona.
Project overview
A contemporary hospitality identity that lets the history and rhythm of an eighteenth-century masía lead.
01 · The opportunityHospitality with a sense of place
Close to Barcelona.
Far from
everything else.
MASA is an eighteenth-century masía with eleven rooms, a courtyard, a pool and one long table. The task was not to make old stone look luxurious. It was to give the house a contemporary identity without removing what made it worth visiting.
We positioned MASA around the feeling guests are really looking for: time moving differently. That idea became the language, the image rhythm and the structure of the complete digital journey.
02 · The identityOld walls. New stories.
MASA
Quiet enough
to let the house speak.
The name comes from the Catalan masía, reduced to something short, solid and memorable. A large editorial serif brings history and character; restrained sans-serif information keeps the system practical.
Limewash#EEE9DEOld stone#29261FOlive leaf#77765FAfternoon sun#E1DD55
03 · Art directionFour verbs define the stay
Not amenities.
A rhythm.
EAT.The table
SWIM.The pool
SLEEP.Eleven rooms
STAY.The houseThe visual language follows how MASA is experienced: textured close-ups, quiet architecture and spaces that feel lived in rather than staged. The oversized verbs turn the amenities into a memorable point of view.
04 · Digital experienceA website that feels like entering the house
Slow in feeling.
Clear in use.
The website builds desire before asking for a date. Cinematic spaces introduce the atmosphere; the architecture and rooms then become progressively more detailed.
masa.house
MASACatalonia · 41°42′ NNo two the same.
another plate.
05 · Booking journeyFrom atmosphere to availability
Booking without
breaking the spell.
Dates, rooms and contact details are brought into one focused flow. Every room retains its own story and imagery, while the interface stays clear enough to complete quickly.
Check in14 / 09 / 2026
Check out17 / 09 / 2026
Guests2 guests
06 · Terrace suiteLA TERRA
39 m² · Private terraceDelivered by PLANTA27°
01Positioning & naming
02Visual identity
03Verbal identity
04Art direction
05Hospitality website
06Room & booking system
MASA · A hospitality concept by PLANTA27°