Residència Mar
A complete launch concept for a coastal residence, built around its architecture, light and relationship to the Mediterranean.
Branding · Film · Website
Creative direction by PLANTA27°01 / 06
Project overview
A complete launch concept for a coastal residence, built around its architecture, light and relationship to the Mediterranean.
The starting point
Not another coastal development. A residence defined by the freedom of living between Barcelona and the Mediterranean.
The property needed to feel distinct from the familiar visual language used for coastal real estate. The launch had to communicate calm and architectural quality without becoming cold or generic.
International and Barcelona-based buyers looking for a refined primary residence or an easy coastal escape within reach of the city.
01A name and identity
Brand
A name and identity
with one clear idea.
residència mar
Between city and sea.The horizon becomes the organising line, calm, precise and always present.
02One property.
Capture
One property.
Four visual rhythms.
The image direction follows the movement of a day. Clean morning interiors explain the plan, warmer exterior frames create emotion and close material studies bring the level of finish into view. Film moves slowly between these scales rather than presenting a conventional room tour.
03A film built as a journey,
Motion
A film built as a journey,
not a room tour.
The image direction follows the movement of a day. Clean morning interiors explain the plan, warmer exterior frames create emotion and close material studies bring the level of finish into view. Film moves slowly between these scales rather than presenting a conventional room tour.
04From first feeling
Digital
From first feeling
to informed enquiry.
residència mar
Between city and sea.Explore the property ↗- 01
Create desire
- 02
Explain the home
- 03
Make contact effortless
The website opens with atmosphere, then moves quickly into the facts buyers need: spaces, setting, specification and enquiry. The interface uses large images and restrained motion, with every component designed to work equally well in a sales presentation and on mobile.
05One identity,
Launch
One identity,
ready to go live.
Campaign / 01Residència Mar
Castelldefels
The launch begins with location and identity, followed by the full property reveal. Later campaign assets isolate individual reasons to buy, the terrace, material palette, proximity to Barcelona and relationship to the sea, so the story can develop without repeating the same hero image.
The PLANTA27° launch system
Five services.
One direction.
01BrandProject positioning
02CaptureVisual identity
03MotionPhotography direction
04DigitalProperty film
05LaunchProject website
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