Start with orientation
An east-facing bedroom deserves the morning. A west terrace often comes alive when the day softens. We check plans, direction and season before setting the call time. ‘Ten because it suits everyone’ is not a lighting strategy.
- ↗Identify priority rooms
- ↗Check façade orientation
- ↗Review view direction
- ↗Note seasonal sun changes
Match timing to the sales story
Not every property needs golden hour. We choose the mood that belongs to the building: crisp morning, quiet overcast, hard Mediterranean sun or evening glow. The brief decides; the trend does not.
The best time is when the property’s strongest feature is most visible.
Build a realistic schedule
A large home may need morning interiors and an evening exterior. We build the day around priority spaces and know in advance which frames are essential if the weather changes.
- ↗Priority shot list
- ↗Room-by-room time windows
- ↗Golden-hour exterior slot
- ↗Weather contingency
- ↗Twilight setup if required