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Why your property brochure still matters

The brochure is not dead. The forgettable brochure is. A good one is still the object serious buyers save, forward and return to.

Why your property brochure still matters, PLANTA27° Journal
A practical read

The brochure is not dead. The forgettable brochure is. A good one is still the object serious buyers save, forward and return to.

01A brochure supports the decision stage

02What it should contain

03Design for digital and print

01

A brochure supports the decision stage

A website is where many people discover the project. A brochure is where a smaller group sits with it, often beside a partner, adviser or investor. It is the right place for a slower, more considered sequence.

The brochure should deepen the website, not duplicate every line.
02

What it should contain

A brochure does not improve when every available image gets a page. We edit harder, create rhythm between atmosphere and fact and give floor plans enough space to remain genuinely readable.

  • Project overview and key facts
  • Architecture and interior photography
  • Location and amenities
  • Floor plans and specifications
  • Clear contact and next step
Real estate creative work by PLANTA27°
Property, identity and experience should tell the same story.
03

Design for digital and print

Some projects deserve a beautifully printed object. Others need a light PDF that opens instantly on a phone. Premium is choosing correctly, not automatically adding foil.

  • Compressed interactive PDF
  • Print-ready master file
  • Consistent link and QR behaviour
  • Version date and owner
  • Accessible type size

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