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How much content can you create in one property shoot?

One well-planned day can feed an entire launch. The trick is deciding what every image needs to do before anyone presses record.

How much content can you create in one property shoot?, PLANTA27° Journal
A practical read

One well-planned day can feed an entire launch. The trick is deciding what every image needs to do before anyone presses record.

01Plan by deliverable, not by camera

02What fits into one day

03Turn the shoot into a usable library

01

Plan by deliverable, not by camera

We start with where the work will live: a wide website hero, a quiet brochure spread, a vertical reel, a portal thumbnail. Each needs a different frame. Then we build one production around light and access.

  • Website and brochure photography
  • Horizontal property film
  • Vertical social clips
  • Drone photo and video
  • Details and behind-the-scenes content
02

What fits into one day

A prepared apartment can often be photographed and filmed in a day. A large villa with talent, drone and changing light may not. We would rather be honest than rush through the room that actually sells the property.

One well-briefed production is usually more efficient than four disconnected visits.
Real estate creative work by PLANTA27°
Property, identity and experience should tell the same story.
03

Turn the shoot into a usable library

We separate hero assets, room coverage, details, neighbourhood, social and agent use. The result should feel like a visual library with stories still left to tell, not the contents of a memory card.

  • Master high-resolution files
  • Web-optimised exports
  • Vertical and square crops
  • Short edited film versions
  • Clear usage and file naming

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