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How to prepare a property for a photoshoot

The camera notices everything. Here is how we prepare a home so it feels considered, lived in and genuinely worth a viewing, without styling the life out of it.

How to prepare a property for a photoshoot, PLANTA27° Journal
A practical read

The camera notices everything. Here is how we prepare a home so it feels considered, lived in and genuinely worth a viewing, without styling the life out of it.

01Start before the photographer arrives

02Remove distraction, not personality

03Prepare the light

01

Start before the photographer arrives

By the time we arrive with a camera, the important decisions should already have been made. A cable can disappear in a minute; dirty glazing, missing access or an unfinished room cannot. We ask clients to prepare a day early, so the shoot starts calmly.

The objective is not to make the property look empty. It is to make every room easy to understand.
02

Remove distraction, not personality

A stripped room rarely feels expensive. It feels uninhabited. We keep the objects that say something about the home, one good book, a ceramic piece, a chair with presence, and remove whatever simply interrupts the frame.

  • Hide cables, remotes and bins
  • Remove personal photographs and paperwork
  • Use fewer, larger decorative objects
  • Leave clear walking lines through every room
Real estate creative work by PLANTA27°
Property, identity and experience should tell the same story.
03

Prepare the light

In Barcelona, a room can change completely within forty minutes. We open every shutter and check every bulb, then decide what stays on. Sometimes the best lighting decision is switching everything off and waiting for the sun to move.

04

The final room-by-room check

We enter through the front door and look again as a buyer would. The crumpled duvet, half-open cupboard and garden hose may have become invisible in daily life. In the final image, they become the first thing you see.

  • Kitchen: clear the sink, fridge door and worktop
  • Living room: straighten furniture, cushions and rugs
  • Bedrooms: steam bedding and align bedside items
  • Bathrooms: close toilet lids and remove toiletries
  • Terraces: clean glass, arrange furniture and remove hoses
  • Exterior: move cars, bins and temporary signage
PLANTA27° note

The strongest property communication starts with one clear decision, then carries it through every touchpoint.

05

Share the sales priorities

Tell us why this property wins: the morning light, original tiles, quiet terrace or the way the kitchen opens into the living room. A good shoot does not give every room equal attention. It gives the best reasons to buy the strongest images.

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