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The complete content checklist for selling a property

Most property campaigns do not suffer from too little content. They suffer from discovering what is missing when the listing is already live.

The complete content checklist for selling a property, PLANTA27° Journal
A practical read

Most property campaigns do not suffer from too little content. They suffer from discovering what is missing when the listing is already live.

01Start with the information buyers need

02Build a complete visual library

03Prepare every sales touchpoint

01

Start with the information buyers need

The brochure says 142 m², the portal says 148 and the agent’s PDF still has last month’s price. Before production, we create one approved source for dimensions, orientation, availability and charges. Creative work is stronger when nobody is guessing the facts.

  • Approved property description
  • Specifications and measurements
  • Floor plans and availability
  • Location and transport information
02

Build a complete visual library

A beautiful horizontal hero is not much help when the campaign needs six vertical reels. We map the website, portals, brochure and social formats first, then build one shot list with enough range to serve all of them.

  • Hero exterior and interior images
  • Detail and material photography
  • Drone views where relevant
  • Main film and short vertical edits
Real estate creative work by PLANTA27°
Property, identity and experience should tell the same story.
03

Prepare every sales touchpoint

If an agent has to search through 400 files named final_final_03, the campaign is not finished. We deliver clear selections, useful crops and approved copy by channel. Good handover should be almost invisible.

One coordinated content plan saves time and keeps every buyer touchpoint consistent.
  • Website or landing page
  • Digital and printed brochure
  • Portal-ready image selection
  • Social and advertising formats
  • Agent asset toolkit

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